Brand Reputation Management
Make a Great First Impression With Your Target Audience
What Is Online Reputation Management?
Make a Great First Impression With Your Target Audience
What Is Online Reputation Management?
Your Brand reputation serves as a trust signal that determines if prospects will do business with you. According to a study by the University of Technology Sydney, the majority of consumers are willing to pay more for a product or service from a company with a stellar reputation online. What does your brand reputation look like?
Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Brand reputation management allows you to do just that.
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.
Online reputation management involves:
- Review generation
- User Experience Design
- Reputation monitoring
- Review marketing
- Online reputation repair
- Survey campaign management
- Social media follower growth service
- Search engine optimization (SEO) reputation management
Stay on Top of Your Brand Mentions and Search Results
Why Your Business Needs Online Reputation Management
Brand reputation management is critical to digital success. The internet is the first place people turn to when searching for information about a person, company, product or service – and a big portion of their online research involves browsing online reviews.
To ensure your business is accurately represented online, reputation monitoring and review management are crucial. Reputation management online allows you to:
- Purge the internet of any false/ wrong report about your business
- Work on ensuring that negative listing about you business are taken as far away from the eyes of your customers as possible.
- Proactive measures are taken to build a positive online reputation for your business.
Appeal to High-Intent Prospects
Customers are constantly evaluating their options. Approximately 97 percent of consumers report that business reviews influence their purchasing decisions. In a similar vein, 95 percent of travelers read online reviews before booking accommodation. Internet reputation management involves review monitoring and reputation management, which allow you to amplify your positive business reviews across online platforms and position them in front of your target audience.
Generate Positive Business Reviews
According to statistics, 92 percent of online users don’t trust a brand without online reviews. What’s more, 23 percent said they have difficulty making a purchase decision when there are no product reviews. A reputation manager ensures your business has a steady flow of verified online reviews to guide your customers’ buying process. A reputation management firm also uses advanced reputation management software to build your review generation strategy and get honest online reviews from satisfied customers.
Increase Your Customer Lifetime Value (CLV) and Loyalty
Selling to existing clients is 6-7 times cheaper compared to generating new customers. However, one of the biggest challenges that companies face today is keeping existing customers happy over the long-term. Brand reputation management offers a unique way to promote brand transparency and build trust with your clients. Reputation management agencies leverage both positive and negative online reviews to showcase your commitment to customer satisfaction and build stronger client relationships.
Attract High-Performing Employees
Your team plays a crucial role in keeping your business alive and thriving. As such, you must ensure employee satisfaction is one of your top priorities. Internet reputation management allows you to measure employee engagement and experience and gather actionable insights to further improve your staff retention and acquisition strategies. Statistics show 69 percent of applicants would reject a job offer from a company with a negative reputation online. To attract the right candidates and grow your team, you need to invest in a reputation management service focused on your holistic growth.
Improve Your Bottom Line
No matter if you own an eCommerce store, multi-location company or a brick-and-mortar business, you need web reputation management to protect your brand image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270 percent. Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380 percent. With search engine reputation management, you can build better relationships with your prospects and maximize the multitude interaction channels to convert them into paying customers.
Boost Your SEO Efforts
SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15 percent of Google Local Pack ranking factors. By learning how to get more reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs to your Google My Business (GMB) profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your click-through rates (CTRs) and Google rankings.
Bad Brand Management can Give
The Consequences of a Poor Reputation Online
Still not convinced about search engine reputation management being essential to business success?
All it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Orders, bookings and subscriptions run the risk of being canceled if negative online reviews plague your online profiles. These can ripple through all your marketing efforts, affecting more than just your sales.
Additionally, a poor reputation management strategy can lead to:
- Low search engine rankings
- Loss of revenue
- Decreased profitability
- Damaged brand reputation
- Diminished trust
- Increased marketing expenses
- Low customer engagement
- Reduced customer and employee retention rate
FAQs
Asked Questions about Brand Reputation
Yes. However, this only works in select cases, such as fake customer reviews, false and misleading press releases or inaccurate blog posts.
No. A professional BRM company, like Callisto Infotech, won’t write new online reviews for their client as this is unethical. Also, this practice directly violates our platform’s rules regarding fake reviews. At Callisto Infotech, we follow a streamlined and automated process that asks your customers to leave a review. The BRM software acts as a third party that does all the legwork for the request and collection of your business reviews.
Brand review management companies implement several ways to remove negative content from search results. You may either contact the source or file a formal complaint with the search engine or webmaster to edit or remove damaging content.
Review management companies use different methods to get more online reviews. The best way, however, is to leverage online review management software and capitalize on quality review management service.
No. Some reputation management agencies focus only on review generation and review monitoring. This means you need to find another reputation management company to handle your survey campaign management and social media follower growth campaign.
The right brand reputation management company works closely with you to determine the best reputation management strategy for your business. Look for a reputation management firm that provides access to online review management software, offers free review widget and presents reputation management packages that suit your financial capacity.